Podcast Video Clips & Content Marketing
Tell. Don’t sell.
Crate works with your marketing and design teams to create on-brand visual assets to be generated with each new episode.
With your style and strategy input, our content kitchen combs each recording for potential hooks, dramatic stories, and critical data that might be of interest to your social media audience.
After selection and production, a brand new set of promotional pieces for each episode release is delivered for pre-publish scheduling.
How Does Crate Produce Social Content for Podcasts?
Collaborate to design on-brand visual assets
Collaborate on deployment strategy
Align on clip selection criteria
Align on thumbnail title criteria
Review recordings for high-impact sequences
Shorten and dramatize for social platforms
Apply video production best practices for quality
Cropping and color correction
Audio mastering
Bumpers and animation
Add appropriate metadata and custom captions
Export high-resolution video and image files
Deliver with ample time for scheduling
Follow trends and best practices, update visual templates as needed
Analyze engagement data, update selection criteria as needed
Who Benefits From a Podcast’s Social Media Content?
Social media is, so often, the lens through which people view the modern world – with timelines overtaking television by measure of influence with every new platform, every new post. Critical to the success, no matter the metric, of any podcast – is its visibility, quality, and consistency on social media.
Social content can remind your active audience of new episodes. Even better, it can be fed to ideal would-be listeners. It can generate clicks, downloads, leads, and shares. And past the stats, social content can inspire and empower, all in the name of your podcast.
The key to unlocking these possibilities is not merely to participate – we know you can render a dozen AI-generated clips in the time it takes to read this sentence – but to do so with purpose. Curate what’s best for your audience, and they will respond.
What Social Content Can You Make From a Podcast?
At Crate, we believe in the power of story-driven content for your brand. That’s why our marketing material is brand-focused, content-first, and creative-driven.
It’s 2024, where short-form video content dominates social media timelines across the internet. Always happy to innovate on form and format, we do strongly suggest aligning with this powerful trend to deploy a series of vertical video clips and accompanying thumbnails with each release.
Where Would You Post Podcast Social Media Content?
Crate deploys a customized content marketing plan to allow your brand to attract attention, expand its customer base, increase brand awareness and credibility, and foster engagement with your existing fans – all with strategized, segmented micro-content.
Best-in-class analytics help identify your audience and their listening behaviors, narrow down on the platforms that are serving your show, make waves on new platforms where you may have a potential audience to capture, and optimize your show promotions; all data driven.
A sample plan may involve the development of, or inclusion in, one or more in-house email marketing streams, top social media platforms and their various delivery styles, website integration, YouTube, and more.
With dozens of platforms and millions of shows pulling listeners’ attention, it’s more imperative than ever to truly know where your audience is. Podcast metrics and audience insights help to identify listener pools so that your marketing is strategically oriented to meet your audience where they already are.
When Would You Post Podcast Video Clips?
Podcast content, and resulting micro-content, is evergreen in nature – giving your editorial calendar both something new and fresh for every episode, and something topical and targeted for down the line.
As such, Crate can aid in the design and implementation of a cyclical content calendar to promote each episode, and work with your marketing team to pull and produce social assets using archival material when needed.
Listeners demand connection and communication. The expansion of your show becomes exponential when you allow your community to grow it itself. Meet your listeners where they are, when they’re there.
Why Make Social Media Content for Your Podcast?
Podcast episodes act as the source for a larger waterfall content strategy, leading into multiple downstream formats of micro-content and creative opportunities, spread across all of your brand’s channels.
This is a wide, multi-channel approach, still specific to your niche or industry, but intended to cover all content platforms and engage with customers at every touchpoint and squeeze all potential value from each recorded minute.
Tied with our unique production process and focus on an archival library of your content, this creates a circular approach where podcast content is used to promote brand initiatives, and those initiatives are reinforced by past content.